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What is TOMICA?

The Tomica story starts back in 1970. Tomica products were modeled on made-in-Japan vehicles, they came in sizes that fit easily in the palm of a child's hand. Diecast bodies gave them an authentic feel, and they were painted using the same baked enamel finish used on real automobiles. With these features, plus extras such as precision suspension and ultra-smooth performance, all at a very reasonable price, Tomica has grown into a long-selling brand enjoyed by children and parents across three generations. Now more than 15 million global sales are made each year. These days, there are 140 models in the Tomica diecast lineup at any one time. The lineup is continually being refreshed with the release of a new model on the third Saturday of each month.